Pre-fall Indian Kaftan available for pre-order here
In honor of the recent English Mother’s Day and the upcoming U.S. Mother’s Day, we thought who better as our April GOTM than our very own designer and founder Clara Lago. Clara, who is British and Spanish, moved to Miami for university. It was here that she set out to design comfortable and affordable clothing that could be worn every day, by every woman. In 2010, Clara founded Pitusa and through her love and dedication for the brand and everything that it stands for, she was able to grow Pitusa into a multimillion dollar company selling to over 300 stores all over the world...making her the ultimate entrepreneur 🙌🏼
Clara draws inspiration from the beauty that every woman has to offer and focuses on creating pieces that continuously empower women. Pitusa offers a lighthearted aesthetic that easily transitions from beach to street.
Fun fact: Pitusa, meaning 'funny little girl' in Spanish, was Clara's childhood nickname
Clara is not only our boss babe but a super momma to her son Rumi, born this past December 👪
We recently caught up with Clara at our HQ to talk motherhood.
Funny question, when he was born we named him Tristan Rumi because we had decided on Tristan a while ago. Then, a week before giving birth, I thought of Rumi because my husband would read him Rumi poetry every day. My husband wasn’t so sure on Rumi so we went with the original name we had picked. After 6 weeks we both decided he didn’t suit Tristan at all and that Rumi suited him a lot more. His eyes were turning lighter by the day and when I relooked up the name, Rumi also meant lapis lazuli which is a blue mineral with gold flecks in it and it reminded me so much of his eyes.
If you could only wear one outfit for the rest of your life, what would it be?
Festival season has begun! Coachella officially starts today and we're here for it. Celebrities, influencers, and music lovers alike are flocking to Palm Springs for the two-weekend event where they will enjoy headliners like Ariana Grande, Childish Gambino, Tame Impala, and let's not forget Kanye's highly anticipated Sunday service. The only thing more important than the lineup is the outfits, after all, Coachella offers tons of insta worthy spots to take your photo to the next level...how perfect is that Ferris wheel? 🎡Our Instagram feed has already started flooding with the most perfect outfits and we're swooning 😍
There is still weekend two ahead of us so if you're looking for that last minute outfit or are in need of some inspo, keep scrolling!
See you in the desert babes xx
Look 1: Comfort is Key
Look 1 features our Bailadora Jumpsuit in Black, a florentine straight-across neckline that cinches at the waist and falls loosely to a wide pant leg. The adjustable thick Inca straps give the jumpsuit that extra touch of detail that we think fits in perfectly with the Coachella vibes. Paired with sneakers for that extra comfort when roaming the festival grounds and a large chain belt to accessorize.
Look 2: Cowgirl Chic
Look 2 features our Volare Dress in Strawberry, a loose-fitting, asymmetrical dress, hemmed to create a ruffled and flowy look that falls right below the knee. We love this look because it's simple yet stylish. Cowboy boots have been a season staple and pairing some with this dress really takes it to the next level.
Look 3: Boho Babe
Look 3 features our Campesino Dress in Blood Orange, a beautiful dress inspired by the Peruvian 'Campesino' stories with a pleated bottom that falls loosely to the mid-shin. We feel this look embodies the essence of the perfect Coachella outfit, it's the boho chic look most of the festival-goers try to achieve. Pair it with on-trend booties and a chunky belt and you're good to go.
Look 4: The Perfect Combo
Lastly, look 4 features our Boho Dress in Aqua, an off-the-shoulder dress with bell sleeves that are detailed with thick Inca trimming. We feel this outfit is a combination of all 3 previous looks; it's Boho as the name suggests, it's definitely comfortable, and paired with the green cowboy boots adds a touch of flare you'd want at Coachella.
Our March Pitusa Girl of the Month is our very own, Vanessa Bryan! As a Miami native, Vanessa manages our first and only flagship store in the heart of the Wynwood Arts District of Miami, Florida (which is so fitting for Vanessa and her personality). Not only does she have her MBA degree and a background in international sales, she also thrives in creative settings such as styling, art direction, and fashion. Vanessa has been working with our company for the past 6 years and we couldn’t be prouder to have her featured as our muse of the month.
Vanessa has this easygoing, free-spirited personality topped with a badass “don’t mess with me” vibe. As soon as you walk into our store, you are instantly greeted by a sincere and warm-hearted smile. She makes you feel gorgeous in anything you’ve tried on, yet can be brutally honest in what looks good on you specifically. The perfect shopping partner, am I right ladies?
Vanessa has her own style that is unmatched by most. 9 times out of 10, you can find her in vintage Levi’s and t-shirts paired with some laced up Chucks or Vans — oh and you can’t forget the big hoop earrings. “On the rare occasion you find me dressed up, it’s usually something over-the-top to some degree. Think feathers, chainmail, snakeskin, or perhaps a kilt ;) Oh and denim — I am a sucker for anything and everything denim,” she says.
Anyone can get a little drained managing their time between work, social life, and some self-relaxation. Vanessa’s secret to keeping a balance? Pasta and wine with her girlfriends (we couldn’t agree more!). When she’s not working, she loves to be traveling somewhere by the ocean, which is equivalent to relaxation. Vanessa says, “I like to keep things moving and have as many new experiences as possible.”
What is something she’s learned through the years as she becomes more of her authentic self? “The only person who's opinion of me matters is my own.” She lives by never worrying too much, trusting the universe and its plan, and letting things unfold. We love Vanessa's carefree attitude, her contagious energy (and her obsession with cats). Vanessa is truly one of the most genuine people, and we love having her in our Pitusa fam!
I’m obsessed with the stairmaster, and my favorite cardio is spinning – at Redbike studio in Brickell, more specifically. I also love to walk the Key Biscayne bridge with my leg weights and my best friend. It’s so serene and magical early in the morning.
Fav vacation destination?
So far? The Italian Riviera. I’m really into barely-there bikinis, golden tans, and my freckles. And I really love the accents – and pasta. I’m all about pasta.
Any morning ritual?
I love the mornings when I’m awake before most people. I usually snuggle my cat, Harvey Ruvin Clerk of Courts, and tell him how grateful I am for another morning with him. I definitely focus on gratitude – every new day is a proper gift. I’m not confused about that one bit.
Coffee, smoothie, or tea?
Coffee times ten. With Macadamia milk and honey.
I give to the ASPCA regularly. I like animals way better than humans in general, so I try to support them as much as possible. I’d love to have an animal sanctuary of my own one day.
Any guilty pleasures?
Guys with tattoos and beards. Or at least one of the two (that may or may not be in a motorcycle gang).
Meet Victoria Baker-Harber, our February Girl of the Month! Victoria is a reality TV star, fashion enthusiast and all around badass. Jetting back and forth from London to Miami, Victoria had a chance to stop into our Flagship store and pick some of her favorite Pitusa pieces!
"I was, and kind of still am, on reality TV. It all began about 8 years ago with a show called Made in Chelsea... which is still running. I’ve done a few other TV shows stemming from this. It’s definitely opened certain doors but I wouldn’t say has been life-changing. I still consider myself a private person, just with a slightly public persona. It does take you to places and out of your comfort zones though; the best part about it. Only a few months ago I was learning to become a ‘cowboy’ or ‘cowgirl’ you could say - in the depths of Arizona on a ranch."
"Work out what suits you and stick to it. Have good go-to staples that you know you can throw on at a moments notice that work for every occasion. And I always think it’s better to be overdressed than underdressed."
What prompted you to pick up and move to Miami and how was the transition?
"I wouldn’t say I’ve totally made the transition to Miami - but being between the two has been great. My boyfriend recently opened a gallery in the design district and we were both tired of London so to pick up and make a move seemed like a good idea. It has been the best!"
La Pollita (the tiny taco stand in design district)
Dreams and goals for the future?
"I would love to open a concept store here with everything from furniture, decorative things, to unknown European brands and South American brands.
I would also love to have a beach house where I could put all of my ideas to life and make it something truly unique and special, fill it with my finds from all over the world. It would be a place my future children would go to for holidays and a place to create amazing memories."
Pitusa, meaning “funny little girl” in Spanish, started out of our CEO and founder, Clara Lago’s bedroom in 2010. Eight years later, we have a warehouse and flagship in Miami and another warehouse in Peru, which is where this all began; from the finest Peruvian Pima cotton.
Cotton is one of the most prized fabrics in the world. Much like the food we ingest, coffee or wine; the quality of cotton varies tremendously. Cotton is naturally comfy, long-lasting and absorbent, but Peruvian Pima cotton is the world’s finest; cherished for its incomparable softness, resilience, and luster!
Our products are sustainably and ethically produced in Lima, Peru – manufactured under safe and fair trade working conditions in factories run by strong and hard-working women! Pima cotton grows lush along the northern coastal valleys of Peru and is harvested entirely by hand, which is better for the environment and the cotton itself.
Despite the arguments, length does matter. With any fiber, the longer and smoother the filament, the softer the product. Because of its exceptionally long staple length, Pima cotton has an unmatched softness and is extremely durable and resistant to pilling, so you can have the worlds softest dresses in your closet for years!
Pima cotton feels amazing on your skin while remaining light and breathable – perfect for lounging around the house or hitting the beach. Pima cotton can be made in a wide variety of colors, which is why Pitusa is the perfect and vibrant long-lasting staple to have in your closet!
As we pulled up to Leah’s beautiful ranch styled home in sunny Boca Raton, Florida, we could already smell the baked sweetness coming from inside her kitchen. Leah had just finished baking Organic Paleo Gingerbread Cookies (which were to die for!) while her baby was taking a well-needed midday nap. Her house was spotless, surprisingly from a mother with two children under the age of five. Yet, she still apologized for the nonexistant mess and kindly welcomed us in. Her home was spacious, with lots of natural lighting (perfect for the photo shoot we were about to have!) and had a GORGEOUS kitchen, (a must-have for someone who’s career depends on it.)
Leah is a health enthusiast, wife, and mama to two little girls, Emma and Jordyn. Leah moved to South Florida from New York City where she lived from her early to mid-twenties. Like most other twenty-something-year-olds; she felt like crap, both mentally and physically, was going out to late dinners, and bars almost every night and fighting hangovers in the mornings. She hated her job at the time, felt unmotivated and was dating crappy guys (hey, who else has been there?👋🏽) Needless to say, a change was in store.
As a Florida State University graduate, Leah decided to pack up and start over in sunny South Florida. Immediately upon moving, she made some major lifestyle changes. Leah changed the way she ate to a plant-rich based diet with no processed food, starting incorporating yoga and kickboxing into her routine and started to feel amazing! Shortly after, Leah met her husband, Josh, and began her blog as a hobby; as she genuinely loved creating and posting recipes. Shortly, people started getting real value out of her personal hobby and now Leah has created a career out of her passion!
“It’s so true that if you do what you love, you’ll never work a day in your life. I love creating simple, healthy recipes that anyone can make. My goal is to prove to people that eating healthy food can be delicious and doesn’t have to lack in flavor.
What's on Leah's Plate?
Wanting to eat more thoughtfully while feeling better? Leah’s advice would be to try and avoid processed food and rather opt for wholesome foods. "It’s not about fat or calories, but simply about the quality of the ingredients that you’re putting into your body," she says. Her best tip is to do some meal prep on Sundays so there are lots of healthy options throughout the week. Leah likes to roast veggies including sweet potatoes, carrots, and broccoli, and always have some sprouted quinoa or brown rice ready to go for quick and easy (yet healthy!) meals.
The only thing Leah is more passionate about than a conscious healthy lifestyle is her family. Only three months after Josh and Leah got married, they were expecting little Emma, who is now 3 years old! This past May, baby Jordyn came. They are both the most adorable little girls! Emma got home from school and was a little shy but that did not last long. Before we all knew it, Emma was jumping from couch to couch, showing us all her tricks and playing big sister to little Jordyn. Leah said, “It’s so special seeing Emma and Jordyn form a relationship. I hope they’ll be best friends forever (and always include me too, haha!)”
Josh and Leah’s world revolves around their girls, and that is exactly how they want it to be. They both lead very laid-back and minimalistic lifestyles and love spending as much time together, at home, as possible. Leah said, “I could be happy never leaving the house aside from going to a farmer’s market and yoga class. I’m also very close with my mother and father and it’s so special getting to see them be grandparents. Family truly is everything to me.”
It can be so hard to balance a career, a marriage, two children, being healthy, sleeping properly and staying active all while putting a plant-based diet on the table (and trying to keep your sanity!😅) but Leah executes this mission like a super Mom.
“I work from home, so very often the two worlds (motherhood and work) collide. I’m making an effort to set aside time for each.”
Leah's hopes that her healthy lifestyle rubs off on her children and it already is! Emma was loving Leah's organic gingerbread cookies and one night Emma was asking for 'more broccoli' which is probably the proudest parent moment for anyone! Her children are also taught the importance of being kind and compassionate. Little Emma was sharing her jelly beans with us, which is surprising for a three-year-old! Over any healthy recipe, Leah’s children are the ones who make her feel most alive.
“They don’t judge me and love me so much for who I am. They have changed me for the better and have shown me what is truly meaningful in life. Watching them discover things for the first time makes me feel like I’m experiencing life as a child all over again. It’s a breath of fresh air and truly magical. I didn’t know it was possible to have enough room in my heart for so much love, but I really do! “
Leah is such an inspiration as a mother, from what she puts in her children's bodies to how she talks with them and to the close family bond she has with her parents and husband. She is the perfect Pitusa muse; an all-around laid-back, kindhearted and empowering influence to those around her. "I’m truly so honored to be the girl of the month. I’ve always been drawn to Pitusa because it’s casual, yet so elegant and beautiful at the same time. My favorite thing is that Pitusa has a collection for little ones so I can match my daughters!" Leah said.
Raising kids and maintaining a healthy family can be a little dysfunctional at times and there is no way to always be the perfect Mom; but at the end of the day what truly matters is what you've created, how you feel about yourself and the way you treat others. Leah was able to pull herself out of an unsatisfactory lifestyle, create a beautiful family, manage to be with them at home all while working for herself doing something she loves. We truly feel that Leah is a perfectly imperfect mama!
Star sign? Aries
Preferred workout? Yoga and kickboxing
Fav vacation destination? Greece
Any morning ritual? A big glass of warm water with lemon upon waking.
Coffee, smoothie, or tea? Smoothie
Favorite charity? Harper Smiles
Any guilty pleasures? Wine
Favorite cocktail? Dirty Martini
Favorite quote? “They asked me what I wanted to be when I grew up, I told them I wanted to be happy, they told me I didn’t understand the assignment, I told them they didn’t understand life.” – John Lennon
In honor of this inspirational mama, take 20% off Leah and her daughter’s featured styles and colors for the rest of January! Use code LEAH20 at checkout and keep being awesome!
Since I can remember, I have worried about not being able to get pregnant. When we first started trying, we were just looking at the period calendar but not trying very actively. One month we decided to give it a go by looking at the ovulation tracker and being more active on the days marked in green and with the flower 🌸 symbol. I thought it was so unlikely that I could have gotten pregnant and had almost convinced myself it was time to see a specialist.
When I began having pregnancy symptoms, I was convinced there was something else wrong with me! We were in Spain 🇪🇸 at the time, so I went to the doctor there and told him my symptoms, and we decided to check that I wasn’t pregnant before I took any medication. I took a blood test 💉 and was not the least bit surprised when the results came back negative. From Spain, we went to London 🇬🇧 and knowing I wasn’t pregnant I went to town on boozed-filled lunches and going out at night. Luckily, I did not take the medication I had been prescribed and decided to go back to the doctor for a full check-up when I returned to the States. 🇺🇸
All the while it felt as though my period was coming as my boobs were swollen and my stomach bloated. When we got back to my Miami, I realized that my legs were more swollen than normal and I figured it was due to the lack of exercise. I started going to the gym like a maniac 🏃🏽♀️. My period still did not come. By the 5th day of my period being late, I decided to just take a test for the fun of it since I had purchased several cheap ones in the UK at 4 for £3 (whereas in America they are like $20 a test, so I was hesitant to use my American supply of tests!). I realized once I had taken the test that I had thrown away the instructions so I went rummaging through our trash! By the time I found them and could match the results, two very faint lines were showing, indicating that I was pregnant! I couldn’t believe it, I thought something was off, so I whipped out one of my high-tech American tests and as soon as I took the test, I could see the oval instantly turning 🔵 blue. I couldn’t believe that I was finally taking a test that showed “pregnant”! I thought this day would never come. I was immediately greeted with guilt for all the drinking I had done not knowing I was pregnant. I felt like flying back to Spain to murder the doctor who had done the blood test! I guess the moral of my story is that a blood test for pregnancy will not show a positive instantly. It takes 7-12 days – something I never knew.
So my advice to women who worry about not being able to get pregnant, don’t worry until you start actively trying for several months! It is a waste of energy. A good rule of thumb is if you get your period each month you are probably ok.
Well, I thought I would summarize by listing the pros and cons. For the first 3 months, it was terrible as I really suffered from morning sickness, but from that point on I was okay. There are lots of side effects to pregnancy that no one had told me about – I guess because for every woman it varies. These are the side effects that I’ve had:
Morning Sickness / Nausea
Bad gas! *Side note: No one told me about HOW BAD YOUR GAS IS WHEN PREGNANT! So I am giving you this warning. Be warned and let your partners be warned that it’s bad!
Swollen legs and feet
Darkening on my face (under eyes and upper lip)
Constant fear of the food you are consuming 😟*Side note:I expected one of the benefits of being pregnant was being to eat all that I desired without any concern of weight gain. I was having daily chocolate 🍫 and “homemade” lemonade until I was told I was borderline of having gestational diabetes, so I had to cut out all sugars from my diet. So it’s definitely not true that you can just eat whatever you want. You actually have to be healthier than you ever have been and have a diet focused on protein + vegetables, which SUCKS (for me)!
One thing I also did not know is that pregnancy is more like 10 months, not 9 months. So why we always say 9 months is beyond me, as it is really 10. They calculate 40 weeks from last period. Obviously, you are not pregnant right after your period, so remove two weeks from that and you get 38 weeks. But babies are normally 1-2 weeks late so you are closer to 39-40 weeks – again, closer to 10 months! So get the 9 months out of your head! It’s 10 months, 2 months short of a year!!!
Of course, the biggest pro is having a baby 👶🏻 at the end of it all and as I have not yet met mine, I keep telling myself it must be really special for people to want to go through pregnancy all over again.
Sometimes you get special treatment 😊 *Side note:In the UK, you won’t get much special treatment. I was in London Heathrow airport at 7 months pregnant and I had to beg security to let me skip the 2-hour line because my legs literally would not be able to take standing for that long. Also, I took a train 🚆 ride to Cambridge that was packed, and on the entire train just one man offered his seat – which I ended up giving to my mum, stupidly thinking someone else would offer their seat – but NO! In Miami, on the other hand, men sprint across the room just to open the door for you or to help you with your groceries.
A BIG PRO has been not having a period for 10 months. Big, big pro! ✔️
You join a mama club. People who you have not spoken to in years or who you barely know will message you with tips and general support. Pregnant women always say hi to other pregnant women. Normally starts with “how far along are you?” 🤰🏻. It’s really lovely because you suddenly feel a connection with women that you did not experience before and you feel less alone.
My favorite styles to wear during pregnancy:
The Clara Dress has been my absolute favorite dress ever for pregnancy. I feel I could wear it anywhere from a wedding at 3 months pregnant to the beach or to dinner right up until 9 months pregnant. The elastic in the back makes this dress, which is not intended for maternity, very much a maternity must-have.
The Tassel Kaftan is just super easy for the beach. It's the same light cotton that is also used in the Clara Dress, making it a perfect dress for the hot summer months (which seem never-ending in Miami!).
The Babydoll Dress has also been a pregnancy favorite as my legs have been swollen so I like to keep them covered, but it's also fun to show my newly-enlarged pregnancy boobs 😉
The Pima Abaya is just so perfect for any occasion, for non-pregnancy beach days, for lounging-at-home days, for pregnancy and post-pregnancy recovery days. Its deliciously-soft fabric and easy-to-wear style makes it every girl's must-have, pregnant or not.
What is your definition of beauty? Is it the skinny and fit Victoria Secret model body we see on television? Is it the societal standard of “striking” we see on billboards and commercials? Or is beauty the genuine benevolence that someone extrudes? Is beauty the inner workings of the mind, one’s scars or the twinkle in someone’s eye when they talk about something they are passionate about? Well, our definition of beauty is empowerment, compassion, and authenticity in real hard-working women. For our December Girl of the Month, we feel that Michelle Elman exemplifies all these beautiful traits and more!
Michelle is a body confidence coach, creator of the Scarred Not Scared campaign and an award-winning body positive activist. Growing up in Hong Kong, she first became passionate about surgery scars due to her own personal experience of having undergone 15 surgeries (in the first 20 years of her life!) due to a brain tumor, a punctured intestine, an obstructed bowel, a cyst in her brain and a condition called Hydrocephalus. That’s more hospital stays, physical, emotional and mental pain than one person should have to endure. Did Michelle let it get her down? Well, inevitably, of course; but not for long.
At the young age of 15, Michelle started accepting her story, her scars, and her body. She did not want to invite more surgery, more pain or more hospital stays into her life, which forced her to accept her surgery scars. Michelle told us “I didn’t love them, I didn’t think they were beautiful but they weren’t going anywhere and I didn’t want that to distract from my entire life.” While in University, she started having conversations about not only her scars but her surgeries and personal stories for the first time in her life. “That’s when I started to unpick a lot of the body shame I had learned. From there, it was a ton of baby steps,” Elman says.
Michelle felt the world needed to be having more conversations about chronic pain, illness, and ultimately-scars (physical and mental). She created her campaign Scarred Not Scared in 2015 after noticing there wasn’t enough representation of these topics. Michelle began sharing her experiences using the hashtag #ScarredNotScared and posted her first bikini picture challenging the idea that “People With Scars Can’t Wear Bikinis.” Within 24 hours, the image had gone viral and eventually published in over 60 publications including MTV, Cosmopolitan, People, and Buzzfeed!
Honesty is Beauty
In a culture that is predominately focused on achieving that “perfect beach body” or finding happiness in acceptance from others, it is important to be honest with ourselves while holding others accountable. There are practical ways we can engage the media, ourselves and the world around us in ways that promote honest beauty, strength, and courage. The only way to start diversifying the idea of beauty and pushing for more diversity in our media is to speak out! We think Michelle has done an amazing job of doing just that.
“If you notice a lack of diversity in terms of race, shape, ability or sexuality, let the company know. We need to start noticing these things so that we can start changing them,” says Elman.
Social Media Presence
With such a large social platform, there can be positives and negatives. Positively, Michelle’s influence and social media presence has preceded to expand to over 190K followers from Los Angeles to London and Ireland to Italy and remains an active role in the body positive community. Unavoidably, however, social media and the strive for a “perfect” aesthetic can sometimes put a toll on our self-worth and self-esteem. Michelle gives advice on how to stop comparing ourselves to others and how to be confident in our own skin. In her book, ‘Am I Ugly?’ available now on Amazon, Michelle speaks on the complicated relationship between beauty and illness.
“Whenever I compare myself to others, I imagine myself as a horse with blinders on and I tell myself to stay in my own lane. What is meant for others will always be theirs and what is meant for me will eventually come to me!”
To unplug from it all, Michelle likes to turn off her phone regularly, mainly on Sundays, for anywhere between 3-72 hours. She says, “I find even a couple of hours makes me happier, and also more productive. It helps me place myself as the priority in my life and not always be so instant at responding to everyone else’s needs.” Michelle reminds us that nothing is that urgent, everyone is a separate human being and it is important to give time to ourselves. The perfect motivation for a self-care Sunday!
"Be loving and compassionate towards yourself, even when that might seem to be the hardest task to do at the moment."
Self-love and acceptance can be a vigorous task for anyone, male or female, especially when the ideal definition of beauty is misconstrued by social media, unrealistic societal standards or even our own insecurities. Psychologically, it is easy to forget how damaging this can be to our mental health. As a general collective, we need to change the conversations we have about others, and most importantly-ourselves. To us, beauty is not the size of your bikini, but the size of your heart. Beauty is authenticity, kindness, and compassion for yourself and others. Confidence is self-love. Acceptance is courage. Thank you, Michelle, for spreading your message and reminding us that we don't need a "definition" to be beautiful. You can check out her website for more inspiration and all things body confidence!
The Pitusa Quiz
Star sign? Leo
Preferred workout? Dance Class
Favorite vacation destination? Phuket, Thailand
Any morning rituals? I write three things I am grateful for.
Coffee, tea or smoothie?Tea
Any guilty pleasures? Reality TV, although I don’t feel guilty
Favorite charity? Changing Faces
Favorite cocktail? Pornstar Martini
And quote? "Have the courage to be disliked."
As an honor to this inspiring beauty, take 20% off Michelle's selected styles and colors for the rest of December! Use code MICHELLE20 at checkout, and as you do, remember to have the courage to be disliked.
Say hello 👋 to our November Girl of the Month, Carla Nuñez! This 24-year-old beauty has seen adversity, overcome barriers and is inspiring to everyone that surrounds her. As a Venezuelan native, Carla moved to Miami five years ago due to the political situation in her home country. From there, she started pursuing her dreams as fashion blogger and model. We have had the absolute pleasure of working with Carla on photo shoots and her undeniable pure energy brings light to those around her. Carla is a fan of Pitusa (as we are a fan of her!) and we couldn’t think of a better girl for this month’s muse. 😘
Carla’s natural beauty and Instagram presence is enough to keep you following, but what drew our attention was the quote in her bio: “We rise by lifting others.” Besides her love for fashion and modeling, Carla’s main aspiration is to be an example of empowerment for women and an inspiration for others to chase their dreams, no matter how big. 😍
At the age of five years old, Carla started attending modeling classes, participated in catwalks and in beauty contests. At that young age, she knew fashion was where her passion lies, although it was only about a year and a half ago when she dropped her mundane 9-5 job, and instead went full-time on pursuing her dreams. “I can tell you that it has been the best decision I have taken in my life,” Carla says.
Carla is now a full-time fashion blogger, model and influencer that promotes beauty, courage and strength. With so much pressure to be someone else for the ‘gram just to get likes, followers and acceptance, Carla sheds light on practical ways to engage the media while staying authentic.
“You have to be the real you, you can't fake a character for social media. You have to be honest with yourself or else you might make someone else happy, but in reality you won’t be and that is what really matters.”
Social media is obviously a large part of how we all share our message, our brand, and ourselves. Inevitably, it can sometimes become overwhelming for anyone, especially someone with such a large following and influence. Carla continues to spread positivity and love through it all, but also needs to unplug like anyone else! Her favorite getaway is the woods to go camping while sharing quality time with her loved ones. 🏕️
“I believe that keeping a balanced mental state is about having your priorities and schedule right. This means having your working time, family time, couple time and time for yourself,” she advises on maintaining a healthy mental state.
Carla is not alone in her journey of her building her dreams, and her following. She is supported by her loving boyfriend, Juanka. Carla told us that he was the inspiration behind her starting her own clothing line, CN WEARS, which promotes women’s empowerment! The two of them also share a traveling couple's blog 🛫 @lovingaroundtheworld, chase adventure and discover new activities, while motivating each other and maintaining love, care and laughter in their relationship (huge couple goals!) Her advice on balancing a trusting relationship and a busy lifestyle? “I think the best advice that I can give is the communication. We always talk about the things that we like and the ones that we don’t like so much. Never go to sleep without solving your differences.” ❤️
Carla is most proud of the person she’s become and how much she’s learned and grown (as she should be!) When asked for advice she would give her younger self, she told us, “Believe in yourself! You can achieve anything you put your mind to.” Doing what she loves as a fashion blogger and model, she feels like she is living life on her own terms, and we love that mentality.
The beginning of September rolls around and we brought our vibrant resort style to the infamous arts district in Miami, where it stands out on one of the biggest and brightest corners of Wynwood. Our first US store is inspired by our CEO and founder, Clara Lago’s designs.
“I have been longing for a Pitusa Flagship store for quite some time. I wanted a place where our customers could come and enjoy exclusives and really experience the true Pitusa lifestyle. It took a long time to find the perfect location and just when I had stopped looking, and in the same week I found out I was pregnant I saw this beautiful pink with white flowers store and I knew it was the perfect spot for our first Pitusa flagship,” thought Lago.
Inspiration comes from within
“It was funny because I hired an architect as I did not have enough confidence in my own ability to design such a large space, and in the end I didn’t use any of their design. I ended up designing the store myself with the help of my GC,” Lago says.
The design is surely eye-catching, as the outside walls are painted pink, and lined with large white flowers that bring beach flare to the streets.
“I wanted something that resembled Holiday and Beach vibes but still had an essence of bohemian- chic to it. Hence the turquoise floor, shower type cabanas as changing rooms, a beach hut for the cash register, huge white palm trees and wicker lamps shipped over from Bali. Those were the things that represented “Beach Chic” to me,” Clara says.
You cannot help but walk by and want to take pictures inside Pitusa’s dreamy boutique. Our tropical attraction has the perfect hint of vintage for all the old-school lovers out there, with a 1960 white Porsche perched in the windows, accompanied with pom-poms (obviously!).
“The 1960 Porsche Carrera S was the final luxury piece that really made the store what it is. This was generously given to us on loan by a friend of the GC who collects vintage Porsches,” said Lago.
Who doesn’t love vintage wheels and vacation feels?
Finally, the Grand Opening
On Thursday October 25, 2018, we teamed up Iman Hasan with Kreps De Maria Marketing, and Martha Graeff, who have been fans from the very beginning, and helped hosted our exclusive Grand Opening event for our local Miami-ians! This was an event you did not want to miss as it featured personal branded coconuts by Coco & Co, refreshing Rose by Maison Belle Claire and a cool Bacardi cocktail, alongside with South Floridian DJ, Yazmine who jammed with us all night. Most importantly, those who RSVP’d were able to get an exclusive look and purchase into our newest Resort 2019 collection!