CURRENT OBSESSION: CHELSEA’S MERMAID CROWNS
After scrolling around on Tumblr, we stumbled upon the most beautiful “Mermaid Crown” made of shells and jewels we’ve ever seen. After researching the brand and designer, we felt her products and story should be shared with our followers. These crowns are not only incredibly gorgeous, but completely unique and inspiring and nothing that we’ve ever seen before.
Chelsea started as a florist in Melbourne, Australia when she was a teenager and has always been passionate about nature and floristry. She then began to create flowercrowns to cover her scar on her forehead, which was a result of an incident when she was just a baby. At the time flowercrowns were just beginning to be sold in shops, however majority of other crowns lacked detail and individuality. Chelsea saw this as an opportunity to not only create crowns for herself, but for others around her who wanted something different yet beautiful.
Over time, she expanded her range to Mermaid Crowns which have taken the world by storm. Her Mermaid Crowns allow girls alike to be the mermaid they always dreamed of since being a little girl.
Earth Friendly Practices:
Shells are bought from suppliers that only collect shells from over flowing beaches around the world. Chelsea’s main supplier donates 30% of proceeds back into a variety of charities, mainly to help preserve the great barrier reef! Chelsea would prefer these be recycled and revamped to be seen in all their natural beauty. The shells are given new life rather than crushed and made into different types of adhesives and concretes.
The coolest part is that you can build your own crown – check out her site and social media to get your own.
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