Founded in 2010, Pitusa (pee-too-sah) was established with the goal of providing high quality, comfortable and colorful beachwear. Our focus is to continuously create clothing that empowers women, while offering a lighthearted aesthetic that transitions from beach to street.
Pitusa draws its inspiration from the beauty that every woman has to offer, from all the cultures of the world. Our garments are made from the finest Peruvian and Indian cotton, using a vibrant color palette and our signature Inca trim.
Pitusa predominantly employs women-owned ateliers, in Peru, Bali and India. All garments are manufactured under ethical and fair trade working conditions. Pitusa is headquartered in Miami, and has a distribution hub in Lima, Peru as of January 2018.
Pitusa opened its first Flagship Store in September 2018 in Wynwood, Miami.
“We are committed to delivering comfort and happiness through our designs.”
Pitusa, meaning funny little girl in Spanish, is designer and founder Clara Lago’s childhood nickname. Clara who is British and Spanish, moved to Miami for university. It was here that she set out to design comfortable and affordable clothing that could be worn every day, by every woman.
Clara started with only a thousand dollars and a lot of hope. Now Pitusa, with zero outside investment, has grown to a multimillion dollar company selling to over 300 stores all over the world.